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Multiple revenue streams have created a 7 figure business for swimming coach Brenton Ford
|Duration||55 Minutes 19 Seconds|
|Description||In a wet-behind-the-ears episode 490 of The Small Business Big Marketing Show, guest Brenton Ford of Effortless Swimming talks about using multiple revenue streams to increase your business’ traffic and eventually help you earn more. You’ll get lots of ideas and insights about how you can do this through various offline and online tools, such as training camps, online courses, podcasting, and video content. Make sure to tune in and find out how you can effectively increase your traffic and revenue. Brenton Ford is a national swimmer and coach who has taught a lot of champion swimmers in Australia. He is also the winner of the Australian National Master Swim Coach of the Year award in 2012. Ford is the brains behind Effortless Swimming, a platform of techniques and workouts to improve his clients’ swimming skills. He aims to share methods that will work for a broader audience across the world. https://effortlessswimming.com/ Using Multiple Revenue Streams to Earn More for Your Business: 1) Offline and Online Offers: -Effortless Swimming holds training camps to help swimmers get better at the sport; -This offline offer gave them the opportunity to personally interact with their audience and give them more value; -There are a lot of opportunities to strike up connections and build lasting relationships; -They offer an online course alongside an annual membership fee; -The online course allows people from different parts of the world to experience the services, including Brenton’s analysis of their swimming technique; -Client retention: Get the people to use your products and services and show them the value they can get. 2) Creating Content: - Design content that matters to your target market; -Craft witty and catchy titles; - Decide on a schedule for your posts; - Use videos to show what you can offer to the market; - Chop your video into bite-size snippets that tackle essential points. 3) Using Social Media: - Upload your videos on YouTube; - Maximize reach by sharing the link on Facebook and Instagram; - You may also upload the video on Facebook and Instagram as an Instagram TV episode. 4) Using Podcast: - Determine when you are posting your content; - Be consistent with your schedule to increase engagement; - Include a subtle call to action in each episode; - Share stories from real people who benefited from your service or product; - Podcasting is an excellent way to reach potential clients and sales. 5) Getting Traffic and Engagement: - Entice your audience by giving away free content. -Get personal with your audience by hiring a person to help you in answering your email support. - Adhere to a strict schedule in posting your content. 6) Work and Life Balance; - Finish work ahead of time.; - Find time for yourself—no emails or phones; - Discover or learn a hobby to do when not working, like swimming.|