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Inclusive Communications

Activity Alliance works to make active lives possible with a vision that disabled people are active for life.

The charity has added six new short information films to its inclusive communication resources. Created for people who work in sport and leisure organisations, you do not have to be a communications professional to embed the principles.

Sarah Brown-Fraser, Marketing and Communications at Activity Alliance, said: “With our partners and members, Activity Alliance is striving for fairness for disabled people in sport and activity. We believe to be truly effective in marketing and communications, it needs to be inclusive and accessible.

“With a lot more activities going online now, our new videos are timely in helping organisations to buy-in to the principles. The last thing we want to see is the digital divide getting wider and people missing out on activities. We are here to help you to become a more inclusive organisation. These resources are one way to do just that.”

Click on the icon top right in the video below to view the playlist and make your selection. Videos in the series are also listed below with their duration.

Duration Title
1 6:22 EFDS- reaching more people through inclusive and accessible communications
2 7:36 The case for inclusive communications in sport and activity
3 10:00 Understanding your audience in communications
4 10:44 Positive content – language and imagery
5 9:51 Fonts, colours and imagery
6 10:33 Digital and social media
7 8:27 Accessible communications on a budget

For more information please visit Activity Alliance’s inclusive communications page.

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