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British Paralympic Association and Citi launch partnership

Global bank Citi has recently became an international partner of the International Paralympic Committee and isworking in 18 countries including with the British Paralympic Association as part of their commitment to raising awareness of the movement.

Mike Sharrock, Chief Executive of the BPA said: “Our job at the British Paralympic Association is through sport, inspire a better world for disabled people but we can only do that through partnerships. We are looking to get Citi involved in as many ways as possible so they can bring the energy of their people to help us create that change. Finding a company that has the same values as the BPA makes this partnership so exciting.”

James Bardrick, Citi Country Officer, United Kingdom said: “Citi is proud to partner with the British Paralympic Association to help generate excitement for the Paralympic Movement and these remarkable athletes. We are committed to creating a more diverse and inclusive society and, together with the BPA, changing the conversation around disability as we help create new Para sport fans at Citi and beyond.”

Citi’s local presence supporting the British Paralympic Association will focus on engaging fans behind the team and generating excitement and national pride around the extraordinary accomplishments of British Paralympians, working towards the shared goal of fostering a more inclusive society and broadening public support for the Paralympic movement in this country.


Para athletes Lauren Steadman and James MacSorley  joined Sharrock and Bardrick for a panel discussion focused on preparations for Tokyo 2020 and the rapidly evolving world of Paralympic sport.


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Published
10.04.2019