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Swimming sector helps parents rediscover family fun through swimming

Swim England and 11 campaign partners are encouraging parents to make the most of the fleeting nature of childhood and reconnect families through swimming in the second wave of the #LoveSwimming campaign.

Time flies, especially when it comes to a growing family. Making the most of those precious moments together can become more difficult as youngsters grow older - but all the family can enjoy swimming at any age. Swimming as a family is a journey that usually begins with lessons and learning a valuable lifesaving skill, but ends with hours of fun in the pool and spending time together.

The second wave of the #LoveSwimming campaign centres on a film which features mum Claire and her children Taio (10) and Hudson (4). It illustrates the importance of spending time together as a family and creating memories before children fly the nest.

The mum from Leicester said: “With a six-year age gap between my boys, it has become more and more apparent how quickly Taio is growing up and juggling different activities can be a challenge. But swimming is one of the very few activities we can all do together. We go swimming as a family at least once a week – the boys love it, I struggle to get them out of the pool! And it’s a great opportunity to catch up with my friend who has kids the same age as mine.

“I really cherish watching my boys playing together, and being able to be a part of that time, without any distractions like TV or computer games. We get a sense of togetherness through swimming and we’re creating memories we’ll always have. ”

Swim England and the #LoveSwimming partners (Active Nation, Circadian Trust, Everyone Active, Freedom Leisure, Gateshead Council, GLL, Leicestershire City Council, Nottingham City Council, Nuffield Health, Places for People and Serco) are calling on families around the country to dedicate a precious hour every week to getting down to their local pool and enjoying time together as a family. 

The aim is to reach thousands of families with this campaign and encourage them to head to the pool together. Please help us to spread the word by following the campaign and sharing the film on: Facebook, Twitter and Instagram. 

Find out more about the #LoveSwimming campaign and partners.

If you have any questions about the campaign please email communications@swimming.org 

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