SwimMark - formerly known as swim21 accreditation, is Swim England's quality standard for clubs. Any affiliated Swim England club can apply for the accreditation, regardless of the size of membership or the disciplines delivered.
SwimMark recognises nationally and regionally the clubs that are committed to providing recognises high standards of governance, sustainability and effectiveness for the benefit of their members.
The sign of a quality #swimming club - when coaches, teachers, officials & volunteers are just as keen to learn & do well as their swimmers.— Somerset ASA (@SomersetASA) 27 October 2017
What is SwimMark about?
- Creating a quality environment for the development of all club members
- Supporting clubs for future sustainability
- Raising the standards of governance within clubs
- Providing opportunities to develop the club workforce
- Recognising great quality clubs in line with Sport England’s Clubmark accreditation
View Swim England SwimMark Accredited Clubs list (correct at 6 May 2022)
View SwimMark and Stronger Affiliation Deadline Date Changes for 2021/22.
To support clubs which have recently completed Club Affiliation (known as Stronger Affiliation prior to 1 Feb 2022) and wish to progress to complete SwimMark, contact the Regional office for a step by step guide on evidence required to complete this process.
SwimMark is a 2 year accreditation, however clubs are also required to complete a Health Check at 12 months. This means that clubs will need to complete the following elements each year:
Year 1 – 16 Elements
Year 2 – 6 Elements (same as those submitted for Club Affiliation)
Year 3 – 16 Elements
A Zoom information session covers
- What is SwimMark
- The Online Portal
- 5 important elements
- The Coach and Teacher Register
- How to update the Club Personnel Report
- Downloading an OMS report
- Who needs a DBS & Safeguarding training
- Useful tips
- Any questions you may have
Clubmark was Sport England's accreditation scheme for community sports clubs and is used by National Governing Bodies that don’t have their own kitemark. All clubs gaining SwimMark automatically received Clubmark status. Following an independent review of Clubmark to explore its efficiency, effectiveness and continued suitability, Sport England ceased Clubmark on 30 November 2019, however SwimMark certificates containing the Clubmark logo are still valid and Swim England will continue to use its supply of certificates until these are depleted.
Benefits of SwimMark to Clubs
Securing SwimMark accreditation enhances club management, strengthens structures, and unites clubs. It offers clubs a philosophy and programmes to help ensure the best environment for swimmers.
It also offers Sport England recognition that you are providing a quality service for all members.
- Process Benefits
Access to a development tool for club improvement ✔
Identification of workforce training needs to improve club operation. ✔
An effective club management structure with clearly identified roles/responsibilities. ✔
Enhanced support and expertise from Swim England ✔
Access to a range of best practice templates and policies ✔
Develop clear goals and ambitions that can be communicated to all club members ✔
General Club Benefits
Greater number of appropriately qualified volunteers ✔
Enhanced quality of coaching/teaching delivery ✔
Prioritised support from Swim England staff. ✔
Pool time can be prioritised towards SwimMark clubs ✔
Opportunities to share best practice and network with other SwimMark clubs ✔
A statement to parents that you prioritise child safeguarding ✔
£100 worth of IoS vouchers towards course/CPD costs per annum ✔
5% discount on Swim England Awards and discounts at Club Conferences and events ✔
County Association Grants and Bursaries ✔
Some pool providers offer a discount to SwimMark clubs ✔
Accreditation can help with eligibility towards sports specific funding pots ✔
Grant application support and prioritisation. ✔
This is the primary module for clubs, helping you to achieve good governance, grow membership, develop volunteers and ensure your activity is sustainability and in line with your club objectives. It is accredited every two years.
Check which clubs have completed the SwimMark Essential Club module.
Download Updates / General Information for SwimMark clubs
To find out more information about SwimMark accreditation click here or email firstname.lastname@example.org.
For details on how to get your club started with SwimMark please contact contact Jackie Hilleard (email@example.com) at the Regional Office.
Visit the SwimMark portal.
View SwimMark resource library and lists of accredited clubs on the Swim England website.
Swim England launched the Stronger Affiliation process for clubs - now known as Club Affiliation - which was introduced so new and existing members know clubs are well run and that their personnel have the necessary safeguarding checks in place to ensure members' safety.
Clubs suspended by Swim England will no longer be an affiliated club, and have to re-affiliate with the region if they wish to rejoin.