Time to Reflect
Since the start of the pandemic, we have continued to bring you aquatics news, multimedia updates and access to new learning resources. Few sites in Europe currently provide more curated content to help the aquatics community, your members and your Club improve. And around 40% of our news is not available via NGB / regional updates.
However we now need to pause and ask what you want or expect from your County in future. Why?
Well, in February 2021, visitors to our website viewed less content than any month in recent years, even taking into account its shorter duration. Somerset affiliated Club websites rarely promote, reference, share or link to our content.
Do our members - your Club's members - only think of our County whenever your Club promotes one of our competitions? If so, we need to redefine what we do and how.
Clubs with a history of promoting Level 1/2/3 licensed meets tend to attract followers on social media over time. Our County's competition results tend primarily to interest only our affiliated club members. Despite many of our Clubs serving smaller populations, Somerset ASA's Twitter account still has the largest following of any county in the south west. However only a handful of Somerset's affiliated Clubs were active on Twitter during the last week of February, and very little of our content is shared by Clubs on social media.
While the pandemic, pool closures and reductions in membership have undoubtedly had an impact and will continue to do so for some time, we need to understand the consequences of any shifts in behaviour and how to address them.
So now you know the current direction of travel, please help us by taking advantage of any invite to share your views in order to shape our future communications and promote aquatics more effectively.