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Market Segmentation - Parents

09:38:15 27.05.2016 posted by admin at 09:38:15 27.05.2016
Parents play a significant role in deciding what sports their children play – but what influences those decisions? You will no doubt have seen research and market segmentation techniques suggested by Sport England to increase the likelihood of participation in sport increasing.

With over 3.5 million Australians aged between 5 and 17, the Australian Sports Commission has conducted research entitled Market Segmentation for Parents which looks at parents’ attitudes and behaviours towards organised sport and sports clubs in Australia.

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